Keep your blonde bright and beautiful! A gentle cleansing and nourishing shampoo for blonde, pre-lightened, highlighted or grey/white hair. Enriched with Silk Proteins and Violet Pigments, the strengthening formula gently cleanses the hair whilst adding tone to grey/white hair and neutralizes yellow tones in blonde, pre-lightened, highlighted or grey/white hair. Keep your blonde bright and beautiful, and enhance and prolong your colour!  Unlike other toning shampoos, this will not leave your hair feeling dry, but will help strengthen, and hydrate your hair while keeping your blonde bright and toned.   Features: Strengthening & Hydrating  Enriched with Silk Proteins, these proteins fill the gaps in the hair cuticles, while also increasing elasticity to prevent breakage. This ingredient also helps your hair retain moisture, leaving your hair more hydrated, while also improving shine! Violet pigments:Violet pigments in this formula cancel out any brassy, yellow or orange tones that may start to show as your colour fades. This helps give your blonde an extra toning boost, or helps to maintain and protect your blonde after a colour! Ingredient friendly: Gluten-free, paraben-free and cruelty-free! How to use: Apply to wet hair and work into a lather. Rinse thoroughly and repeat. For best results use in combination with Baco Blonde Elevation Conditioner. Hot Tip: Apply on dry hair for extra toning power! FAQs Q: Do I need to use this every wash?A: This will depend on how regularly you wash your hair, and how toned you like your blonde to be! We would recommend using this every other wash, depending on the level of toning that you’re after.