Cream Formula for Semi-Permanent Hair Colour. Vegan Friendly & Cruelty Free! Manic Panic, with 40 years of history in leading the colour rebellion, is proud to say their hair colours have always been Vegan and Cruelty Free. And their products are also: Paraben-free, Gluten-free, Ammonia-free, Resorcinol-free, PPD-free, Phthalate-free, & Made in the USA. Plum Passion is a warm-toned purple hair dye with red undertones that’ll make hair look like its namesake. Plum Passion also gives purple hues to virgin, unbleached hair but for best results, we recommend lightening hair to a medium level 7 blonde or lighter before use. Style: Classic Semi-Permanent Hair Dye Colour: Plum Passion Colour Description – Warm Toned Purple Hair Dye Additional Features: Benefits of Conditioning Hair, Resealable Tub For Longer Use, Comes With Instructions Duration: 4 – 6 weeks