Cream Formula for Semi-Permanent Hair Colour. Vegan Friendly & Cruelty Free! Manic Panic, with 40 years of history in leading the colour rebellion, is proud to say their hair colours have always been Vegan and Cruelty Free. And their products are also: Paraben-free, Gluten-free, Ammonia-free, Resorcinol-free, PPD-free, Phthalate-free, & Made in the USA. Wildfire is a hot, reddish-orange hair dye that glows under black light. For best results, we recommend lightening hair to a very light level 9 blonde or lighter before use. Style: Classic Semi-Permanent Hair Dye Colour: Wildfire Colour Description – Hot Red Orange Hair Dye Additional Features: Benefits of Conditioning Hair, Resealable Tub For Longer Use, Comes With Instructions Duration: 4 – 6 weeks