Neutralise those brassy tones! Formulated with a specific pigment that helps counteract and tone unwanted yellow, golden or brassy tones that are common in white, grey, blond or lightened hair. Contains milk proteins, organic fruit extracts and Integrity 41 to condition, soften and maintain the hair’s moisture retention. Formulated without parabens.  Features: Integrity 41: Enriched with natural, organic ingredients without compromising the quality of the formulas or the results! Sustainable: Packaging made from 50% recycled plastic that contains a special additive that accelerates the biodegradation process.  Ingredient Friendly: Made in Italy, formulas rich in naturally derived and certified organic ingredients, SLS/SLES free, paraben free and sodium chloride free.  Key Ingredients: Fruit Extract: Known to nourish, contribute shine and stimulate circulation.  Milk Proteins: Proteins in milk work to strengthen hair, while the calcium promotes hair growth and aids in preventing hair loss.  Specific Violet Pigment: Provides vibrancy, softness and shine to the hair. How to use:   Apply after cleansing to clean, damp hair, leave in for a few minutes, then rinse. Hot Tip: Pair with Milkshake Silver Shine shampoo for best results! FAQs Q: Would this dry my hair out? A: No! It consists of various fruit extracts and milk proteins to help soften, provide shine and make your hair more manageable!