Shampoo Targeted for Blonde or Grey Hair Maintain brassiness without compromising hair’s health. The Milkshake Silver Shine Light Shampoo is a delicate cleanser containing specific violet pigment which neutralises unwanted yellow tones! Enriched with milk proteins and organic fruit extracts to lead the way to shiny, soft, vibrant hair. Ideal for white, grey or highlighted hair. LES free.   Features: Integrity 41: Enriched with natural, organic ingredients without compromising the quality of the formulas or the results! Sustainable: Packaging made from 50% recycled plastic that contains a special additive that accelerates the biodegradation process. Ingredient Friendly: Made in Italy, formulas rich in naturally derived and certified organic ingredients, SLS/SLES free, paraben free and sodium chloride free.   Key Ingredients: Fruit Extract: Known to nourish, contribute shine and stimulate circulation. Milk Proteins: Proteins in milk work to strengthen hair, while the calcium promotes hair growth and aids in preventing hair loss. Specific Violet Pigment: Provides vibrancy, softness and shine to the hair. How to use:   Distribute evenly over damp hair, lather and rinse. Repeat if necessary. Hot Tip: For more intense results, leave in for a few minutes. FAQs Q: Can I use this?A: Yes you can. If you feel like your hair is a little brassy, hit it with this! It’s a softer cleanser so it won’t make your hair feel dry and it will neutralise those yellow tones! Q: How is this different to the Silver Shine Shampoo?A: This Shampoo contains less violet pigment and will neutralise yellow tones moderately! This will give your hair more of a balanced, cooled blonde.